RSS Nigel Cliffe

Across the Pond

by Nigel Cliffe

Nigel Cliffe is CEO of The Marketing Lab Ltd, a unique blend of geeks and marketing technologists, driving improved results from website strategies.

He is at the forefront of technical innovation and developments in the Marketing & Communications Industries. A DAM 'veteran', installing his first system in 1996, he now provides consultancy services to some of world's largest companies wishing to develop their Marketing and DAM strategies.

Cliffe was behind the establishment of the DAM Foundation, a body created to establish standards and...

Read More

Is ‘Content’ Truly the Marketing Emperor’s New Clothes?

By Nigel Cliffe | July 03, 2013

Without doubt, 'Content Marketing' is all the rage right now.

Much of this noise is being created by companies, brands, ad execs and marketers … all of whom appear to treat this discipline as a shiny new toy.

And the good news is that marketers are attracting an... Read More

0 Comments

Your Guide to the DAM Road Map Part 4

Your Guide to the DAM Road Map Part 4

By Nigel Cliffe | June 06, 2012

Much has been written, discussed, presented, and illustrated to summarise Digital Asset Management (DAM) and its impact in a world exploding with content. But it never does any harm to remind oneself of the key criteria for success, tips to follow on the journey, and pitfalls to avoid. And just where is DAM heading? What trends should you look out for? Read More

1 Comments

Your Guide to the DAM Road Map Part 3

Your Guide to the DAM Road Map Part 3

By Nigel Cliffe | May 29, 2012

Much has been written, discussed, presented, and illustrated to summarise Digital Asset Management (DAM) and its impact in a world exploding with content. But it never does any harm to remind oneself of the key criteria for success, tips to follow on the journey, and pitfalls to avoid. And just where is DAM heading? What trends should you look out for? Read More

0 Comments

Your Guide to the DAM Road Map Part 2

Your Guide to the DAM Road Map Part 2

Where is DAM heading? What trends should you look out for?

By Nigel Cliffe | May 22, 2012

Much has been written, discussed, presented, and illustrated to summarise Digital Asset Management (DAM) and its impact in a world exploding with content. But it never does any harm to remind oneself of the key criteria for success, tips to follow on the journey, and pitfalls to avoid. And just where is DAM heading? What trends should you look out for?In a series of 4 small extracts Nigel Cliffe helps guide your DAM strategy plans. Read More

0 Comments

Your Guide to the DAM Road Map Part 1

Your Guide to the DAM Road Map Part 1

Where is DAM heading? What trends should you look out for?

By Nigel Cliffe | May 17, 2012

Much has been written, discussed, presented, and illustrated to summarise Digital Asset Management (DAM) and its impact in a world exploding with content. But it never does any harm to remind oneself of the key criteria for success, tips to follow on the journey, and pitfalls to avoid. And just where is DAM heading? What trends should you look out for? Read More

0 Comments

DAM Jobs Come of Age! But in the right place?

By Nigel Cliffe | April 20, 2012

My heart was gladdened by a post I saw this week advertising a suite of Digital Asset Management Positions. This wasn't just the odd job post, but a well thought our structure of posts which would suggest a business that sees DAM as pretty important. Read More

0 Comments

DAM Vendor Shake-Out?

By Nigel Cliffe | April 13, 2012

You can tell when a market is maturing when businesses begin to take over other businesses. Market share begins to rise up the importance of business metrics and confidence in the air makes the financing possible. Read More

0 Comments

The Reach of DAM

By Nigel Cliffe | March 07, 2012

We're beginning to see it - the expression Digital Asset Management' in mainstream media. Ok, well just a little...or am I dreaming? Read More

0 Comments