Across the Pond
Nigel Cliffe is CEO of Cliffe Associates Ltd, the force behind the world's leading blog on DAM. Calling himself a Marketing Technologist he is at the forefront of technical innovation and developments in the Marketing & Communications Industries. A DAM 'veteran', installing his first system in 1996, he now provides consultancy services to some of world's largest companies wishing to develop their Marketing and DAM strategies and solutions. Cliffe was behind the establishment of the DAM Foundation, a body created to establish standards and best...
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By Nigel Cliffe | June 06, 2012
Much has been written, discussed, presented, and illustrated to summarise Digital Asset Management (DAM) and its impact in a world exploding with content. But it never does any harm to remind oneself of the key criteria for success, tips to follow on the journey, and pitfalls to avoid. And just where is DAM heading? What trends should you look out for?
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By Nigel Cliffe | May 29, 2012
Much has been written, discussed, presented, and illustrated to summarise Digital Asset Management (DAM) and its impact in a world exploding with content. But it never does any harm to remind oneself of the key criteria for success, tips to follow on the journey, and pitfalls to avoid. And just where is DAM heading? What trends should you look out for?
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Where is DAM heading? What trends should you look out for?
By Nigel Cliffe | May 22, 2012
Much has been written, discussed, presented, and illustrated to summarise Digital Asset Management (DAM) and its impact in a world exploding with content. But it never does any harm to remind oneself of the key criteria for success, tips to follow on the journey, and pitfalls to avoid. And just where is DAM heading? What trends should you look out for?In a series of 4 small extracts Nigel Cliffe helps guide your DAM strategy plans.
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Where is DAM heading? What trends should you look out for?
By Nigel Cliffe | May 17, 2012
Much has been written, discussed, presented, and illustrated to summarise Digital Asset Management (DAM) and its impact in a world exploding with content. But it never does any harm to remind oneself of the key criteria for success, tips to follow on the journey, and pitfalls to avoid. And just where is DAM heading? What trends should you look out for?
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By Nigel Cliffe | April 20, 2012
My heart was gladdened by a post I saw this week advertising a suite of Digital Asset Management Positions. This wasn't just the odd job post, but a well thought our structure of posts which would suggest a business that sees DAM as pretty important.
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By Nigel Cliffe | April 13, 2012
You can tell when a market is maturing when businesses begin to take over other businesses. Market share begins to rise up the importance of business metrics and confidence in the air makes the financing possible.
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By Nigel Cliffe | March 07, 2012
We're beginning to see it - the expression Digital Asset Management' in mainstream media. Ok, well just a little...or am I dreaming?
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