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Empowering Meaningful Innovation

by Luca Leonardini

Luca Leonardini, Independent Consultant. Business Innovation Evangelist, blogger, author, public speaker, strategic consultant expert of Content Management, of Social Business, with a background in education and with a Master in Lean Six Sigma from the Villanova University, member of the International Cooperation for the Integration of Processes in Prepress, Press, and Postpress Organization or "CIP4" (www.cip4.org) and JDF (Job Definition Format) Certified Expert. In the last few years as independent consultant he has successfully completed se...

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Content Is The King, Connected Content Is The Emperor

By Luca Leonardini | February 03, 2012

In my previous article (Innovation Doesn't Just Happen), I cited the content stored in a Digital Asset Management system as the lifeblood of any organization. Now, caring for the quality of this precious lifeblood consists of giving digital content the most meaningful and efficient structure within a DAM system. Living with unstructured content can be harmful to the organization - like having the blood infected by some kind of dangerous toxin. Read More

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Innovation Doesn’t Just Happen: DAM Systems for Creating True Value Innovation

By Luca Leonardini | February 03, 2012

We all know that innovation is not a coincidence, but the result of a clear strategy; there is no innovation without strategy. Investing in a DAM system without a clear strategy could be an unfortunate waste of money, or an opportunity lost. This point about the importance of strategy intrigues me, because when business is going well ans you ask a manager about strategy for the future, you might get this answer: "Things are going well now - we don't have to worry about the future. Thankfully, we have a hell of a lot of work to do now." But if you ask the same question when business isn't going well, the answer will most likely be: "We don't have the time right now - we've got more important problems to deal with than thinking about strategy." The result is unfortunate: a number of businesses are closing down, not because they run out of money, but because they lack a clear strategy. Read More

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