SaaS marketing

saas marketing : unlocking success in the digital world the business landscape is constantly evolving. as technology advances, companies are embracing new strategies to stay ahead of the competition. one such strategy that has gained prominence is saas marketing. so, … Continue reading

Transforming DAM Into a True End-to-End Solution

An interview with Jill Talvensaari, from IO Integration


Jill Talvensaari’s 20-year career in integrated technology marketing and product management spans startups and industry leaders alike, including Adobe, Microsoft, and Equifax. She’s created and directed worldwide marketing strategies and campaigns, and she’s led teams in producing more than 20 … Continue reading

What Are the Essential Features of a DAM System?

An interview with John Price from Open Text


DAM Coalition is a platform that gives professionals across the industry the ability to showcase their thoughts, experiences and knowledge with the community in a variety of ways. As such, we’re talking with those professionals about how they’ve seen digital … Continue reading

Digital Asset Symposium Where Multi-Industry Experts Look at the Lifecycle of Assets

From Production Through Rights Management


What: The Annual Digital Asset Symposium (DAS). DAS will address the full life cycle of the media asset – from content creation to rights management to assuring asset preservation – with speakers and case studies addressing what works in the … Continue reading

Retail Marketing, Reinvented with DAM & CMS

Marketing for retail went from analog to digital in just a few years, and retail enterprises that were unable to adapt were quickly left behind. Today, more and more retailers are expanding their web and mobile storefronts and even moving … Continue reading

DAM + CMS = Powerful Content Marketing

Every marketing professional knows that great creative is only truly great if it’s executed well. And in today’s technology-driven marketing environment — with opportunities for brand engagement across so many new digital media channels as well as traditional channels like … Continue reading

WebDAM Launches New Innovations for Enterprise Marketing & Creative Teams

Latest release advances mobile teams, delivers efficient file archiving, brand control, social engagement and more


WebDAM, a leading cloud-based digital asset management solution, today announced the availability of several new features for the WebDAM platform and mobile app, further strengthening its position as the preferred choice by enterprise marketing and creative teams for managing rich … Continue reading

Implementing DAM for Creative Professionals

An interview with Kai Pradel, CEO of MediaSilo


Figuring out how to manage files, metadata, and increasingly shorter time frames for the completion of a project is at the forefront of everyone’s mind these days. Much of this is due to how the media landscape has changed over … Continue reading

Do Marketers Need Advanced Analytics in their Digital Asset Management System?

Here at Brandworkz, we believe the answer is yes.  Our clients have been asking for advanced analytics in their Brandworkz digital asset management systems and want more information from their systems because they are being required by their businesses to … Continue reading

New Back-up and Archiving Solution for North Plains’ Xinet Now Available

OnFile Delivers Digital File Backup and Recovery Directly from the Xinet Environment


North Plains Systems, the leader in helping companies effectively connect with and engage their customers through visual media, and InPress Systems, specialists in server software solutions for the prepress industry, today announces the availability of OnFile for Xinet.  The OnFile … Continue reading

Picturepark 8.6 Hybrid Search for Digital Asset Management

DAM software update introduces SQL/NoSQL hybrid to speed up most common user functions


A new “NoSQL” search and indexing layer has been added to SQL-based Picturepark® digital asset management software, enabling Picturepark 8.6 to offer the impressive performance and accuracy of one of the fastest search and indexing technologies available, while it continues … Continue reading