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North Plains Launches Rebrand and New Positioning

Company Redefines the Industry with New Mission Focusing on Helping Marketers, Publishers and Content Creators Better Connect with Their Customers by Leveraging Visual Media

By DAM News Staff | November 01, 2012

North Plains, the leader in helping companies effectively leverage visual media content to connect with customers, today announced it has launched a rebrand of its company, including new mission and visual identity. North Plains has redefined its mission to help its customers including marketers, content creators and publishers to unleash the power of their visual media in order to better communicate with their target audience. North Plains unveiled a fresher, more agile brand and visual identity that focuses on empowering customers to better leverage the influx of visual content created.


Today, brands are producing massive amounts of content to engage with their customers on smart phones, tablets, streaming video sites and numerous social media channels. In 2013, marketers will continue to see an increase in demand for the development of rich visual content for brand engagement. With its rebrand, North Plains will focus on enabling customers to create, manage, distribute and reuse visual content seamlessly on all channels, across multiple locations, in real-time as new content is developed.

As part of the rebrand, North Plains has developed a new, fresher website to help customers stay connected. North Plains' customers now have the necessary product, services and case study information easily accessible on the site. The website also has industry-specific information on how North Plains relates to their needs, including specific information for the corporate marketing, advertising and creative, media and entertainment and publishing industries. In addition, North Plains has also developed a new logo to reflect its dedication to empowering customers to leverage the constellation of visual content and connect with their key audiences.

"For marketers and other content creators, visual assets play a large role in connecting and engaging with their customers. Often times, these images are at the center of building and maintaining customer trust," said Eric Courville, Director of Marketing and Alliances for North Plains. "Our customers are at the center of everything we do and North Plains' new website and visual identity showcases our commitment to guiding our customers on best practices for unleashing the power of visual assets."
North Plains' products, Telescope and Xinet, address its customers' need to create, manage and distribute visual content. The Xinet solution offers file-based management of work-in-progress (WIP) of visual content for agencies and publishers. North Plains' Telescope provides management for access, use and distribution of visual content across an enterprise organization and its extended partners.

Forrester Research Webinar
To coincide with its rebranding news and strengthened customer focus, North Plains has partnered with Anjali Yakkundi, a Forrester Researcher and expert in the visual content industry, to host a webinar titled, "Engaging Your Audience Through A Digital Experience Strategy," on Thursday, November 15, 2012 at 11:30 ET/16:30 GMT. The webinar will provide brand stewards, content creators and IT professionals with the best practices to facilitate a positive digital experience and better engage with their target audiences. To register for this webinar, go to
About North Plains
North Plains is recognized as the world leader in helping companies effectively leverage their visual media content through images, photos, videos, 3D designs, CAD files and others to maximize market success. Providing a complete array of products, services and solutions, North Plains is uniquely positioned to help corporate marketers, advertisers, content creators, and publishers to be more agile in the creative development process, and management and distribution of marketing and brand communications. Since 1994, North Plains has helped its customers stay ahead of their rapidly changing marketing needs by expanding and evolving its suite of offerings to include multi-channel support, orchestration, video management, mobile support and much more. With offices in Canada, USA and Europe, North Plains counts many of the world's leading companies and brands among its 500+ clients and 400,000+ users. For more information, please visit

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