Createasphere DAM

Manage Media. Boost Brands. Mix. Repeat.

By Jeremiah Karpowicz | June 03, 2013

It often feels like we wrestle with too much information, digital files, and demands for cross-channel campaigns to get out the door, only to wonder if we are really engaging our customers with brand experiences that make emotional connections and boost sales. Stop wondering about your... Read More

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Special Announcement: Become a DAM Coalition Writer

By Jeremiah Karpowicz | May 28, 2013

As you all know, DAM Coalition was launched in March of 2012 with great success. Building on the foundation laid by ProVideo Coalition and ProPhoto Coalition, it was our goal to bring together the top writers in the industry to give them a place to discuss... Read More

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3 Things to Consider About DAM Consultants

By Edward Smith | May 10, 2013

When is it in a company’s best interest to work with a consultant on digital asset management projects? Being a former consultant myself, I’m in a unique position to provide some insight to help you decide. Many DAM projects are implemented successfully without a consultant,... Read More

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How to Calculate ROI for Digital Asset Management

By Edward Smith | May 07, 2013

If you’re not in a management or finance related position you probably don’t spend much time thinking about return on investment (ROI). However, if you’re interested in making your job easier with a digital asset management system, understanding this concept can help justify... Read More

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Open Text at DAM LA 2013

By Kurt Gardner | May 06, 2013

Open Text's Ed Durst talks about the current state of DAM and the evolution to "DAM 2.0."

Open Text at DAM LA 2013 from Createasphere on Vimeo.

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Global Teams, Large Files and Collaboration Working in Harmony Parts 1-4

By Kurt Gardner | April 29, 2013

Rebel Alliance's John Attard talks with John Huddles, director of the upcoming sci-fi feature "The Philosophers," about how using digital asset management allowed them to streamline the creation of spectacular special effects on time and on budget.

Global Teams, Large... Read More

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DAM in Production

Exclusive video content from the Los Angeles Digital Asset Management Conference

By Kurt Gardner | April 17, 2013

Dan McGraw (Seven Dials Media) moderates a panel of production professionals who integrate DAM, MAM and PAM into their workflows, including The Portal Group's Raj Chaudhuri, Cognizant's Timothy Day and HBO's Peter Price.

DAM in Production Part 1 from Createasphere... Read More

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Digital Media Roundtable: Critical Success Factors for Managing Digital and Visual Assets

By DAM News Staff | April 16, 2013

Are you struggling to leverage the use of digital technologies to increase your brand awareness, streamline your workflows, encourage global collaboration, provide agility, and reduce your time-to-production? If so, join Createasphere, North Plains and IO Integration for an... Read More

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DAM is NOT Software

Find out why software should be the last thing you think about when choosing a DAM

By Jeremiah Karpowicz | April 06, 2013

Digital Asset Management is no more about software than healthcare is about aspirin. In fact, DAM software is among the lesser important DAM decisions you'll make while planning your greater DAM initiative. Find out what the most important apsects of DAM are, and learn how you can start... Read More

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Case Study Comprehensive: DAMMY of the Year Case Study

Steve Cronan explains how 5th Kind can Change the Way You Operate for the Better

By Jeremiah Karpowicz | March 30, 2013

In this case study, Steve Cronan demonstrates a fully integrated, production-derived solution. His presentation covers how Marvel Studios was able to overcome complex workflow challenges by creating effective cross-platform collaboration to streamline production windows using the first know... Read More

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Bridging On-premise and Cloud Deployments for Broadcast IT

Aspera software can change the way you do business

By Jeremiah Karpowicz | March 22, 2013

Media workflows are increasingly moving from just replacing tape with digital content to end-to-end, customized and automated operations involving some cloud, some on-premise storage, the integration of multiple, geographically-dispersed processes and the required ability to publish to multiple... Read More

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State of the Industry: New Paths to the Connected Consumer

Multiscreen Experiences and User Interaction

By Kurt Gardner | March 22, 2013

Connected consumer electronics (CE) have opened new avenues to consumers in an increasingly fragmented media environment. In this state-of-the-market address, Parks Associates presents primary consumer research that reveals the connections between CE adoption, usage, and content distribution.... Read More

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Leapfrogging to Breakthrough Innovation

Exclusive Content from the Digital Asset Management Conference

By Kurt Gardner | March 18, 2013

We all know innovation is critical for success. But while breakthroughs may seem easy for companies like Apple, many struggle with what it actually takes to “change the game.” Big innovations aren’t just about technologies and products anymore but require a creative and... Read More

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2013 Predictions for DAM - What are the Biggest Challenges for DAM this Year?

Watch the Final Session of the Los Angeles Digital Asset Management Conference

By Jeremiah Karpowicz | March 18, 2013

In this closing conversation with the experts, we will take a close look at what the expectations are for DAM in 2013 and what we hope to solve for organizations, technology and for the industry overall.   Panelists: Dan McGraw, Seven Dials Media Joseph Busch, Taxonomy... Read More

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And the Oscar® Goes To…

Watch a Special Keynote with the Engineer in Charge of the Academy Awards®

By Jeremiah Karpowicz | March 11, 2013

Tad Scripter, Engineer in Charge, the Academy Awards® discusses the challenges of producing one of the biggest and most complex live events on television and outlines the tools and methods he uses to make it run efficiently. In this exclusive keynote interview, Tad will... Read More

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Createasphere Wraps Another Successful Digital Asset Management Conference

Fourth Annual L.A. Gathering Ends on a High Note

By Kurt Gardner | March 05, 2013

Createasphere, a global community builder for the digital asset management industry, wrapped its fourth successful annual Digital Asset Management Conference last Thursday, February 28th, at the Beverly Hilton in Beverly Hills. The event provided two days of high-quality education and... Read More

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Social Semantics for an Effective Enterprise

Exclusive Content from the Digital Asset Management Conference NY

By Jeremiah Karpowicz | February 24, 2013

The importance and nuances of human interaction are often deemphasized when focusing on automatic generation of semantic markup, which results in dissatisfied users and unrealized return on investment. The Social Semantic Web (s2w), reaches beyond the search box to transport us from a... Read More

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The DAM Truth

You are Introducing a Work Culture Revolution When You Advocate for an Asset Management System

By Jeremiah Karpowicz | February 09, 2013

It is easy to get caught up in the idea of greater efficiency when you hear vendors talk about things like “automating your workflow” and “storing everything in one place” and “50 years of photos at your fingertips”!

When you get to the point that... Read More

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Five Questions with…

Gregg Apirian

By Kurt Gardner | February 04, 2013

Less than a month remains until Createasphere’s Digital Asset Management Conference, so we’re continuing to interview some of the speakers to find out how they use DAM and what they’re going to talk about at the event. 

Today we’re speaking with Gregg... Read More

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Five Questions with…

Ben Ross

By Kurt Gardner | January 28, 2013

This is the second in a series of interviews introducing the experts who are speaking at the upcoming Digital Asset Management Conference.

Today, we’re speaking with Ben Ross, who serves as Creative Director for the award-winning production house Wild Plum. He describes the many... Read More

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